The Story
Having stories isn't the same as knowing which one to tell, or how.
The story that moves people isn't the one you tell most often. It's the one built on purpose, from a belief you're known for down to the moment that proves it.
Most accomplished people never learned how to find that thread. They tell what comes to mind and hope it connects. This gives you the method instead: start with what you actually believe, and build the story that makes people feel it.
